I’m Keith Reed, a senior marketing specialist in acquisition, loyalty and the customer journey. Read my case studies for insight into who I have worked with, subscribe to my blog to join the conversation and get in touch to see how I can help your organisation.
Loyalty and retention
Arriving at Trend Micro, tasked with creating a Marketing & eCommerce department for the B2B & B2C Internet Security divisions
Press & public relations
I was fortunate to attend a training course called “Dealing with the Press” at one of the top London press training agencies,
My marketing philosopy
After twenty-two years in marketing with some extraordinary clients I am certain the old maxim is true…
Keith Reed
Commercially-driven Senior Marketing Director with considerable EMEA leadership experience acquired working across all marketing functions, with start-ups and FTSE 100s across a range of B2C & B2B sectors, inc. recent Cloud specialism.
Specialises in delivery of budget ROI/time-critical projects, leading innovative, data-driven strategies to maximise pipeline acquisition & retention whilst improving the customer journey. Comfortable advising and negotiating at ‘C’ level, delivering confident presentations to large, international audiences and developing strategic partnerships.
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Latest Tweets
@GusWatson I agree that they need to be cremated but to test them clearly you must pick straight up from oven/bbq/fire and while holding at arms length see how long the scream is that you emit due to the horrific scalding. Consume when satisfied
Keith Reed
Global Marketing, Specialist in Pipeline, Digital, eCommerce & Loyalty
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Testimonials
“Just a short note to thank you for the outstanding support and advice you have given us over the past six months. The work you have done for us has been incredibly well received by our teams in EMEA and Corporate and more importantly, by Telefonica.”
Vice-President EMEA Marketing, Juniper Networks
“Thank you Keith, you stepped in and stepped up to help us through a transition to consumer marketing that the company had little institutional expertise in.”
Vice-President Product Marketing, Juniper Networks
“Keith is a confident company spokesperson who understands how the media works across EMEA”
Declan Waters, Snr PR Manager, EMEA, VM Ware
“Keith is dedicated, committed and always looking for new ways to achieve targets. In addition to his professional skills, Keith is enthusiastic and a positive thinker who makes a huge difference in a group.”
Damase Tricart, Marketing Manager Consumer EMEA, Trend Micro