From the blog

Oops! I made a mitake.

I’ve noticed an abundance of errors in public-space advertising lately, and I don’t know if that is because I’m getting older/more pedantic, spending too much time in airports looking around bored or is there a problem with the quality of modern proofreading.

Read more

Whhhyyyyyyy!!!!

OK, that was a bit overly dramatic but it is how many professional marketers react, and often the general public too when subjected to really bad marketing practices.

Read more

When Bad things go Good

We all make mitsakes.

 

In this socially aware, 24/7 culture it has become apparent that any companies which makes their customers lives harder, that mess up their customer service, or even just the core business they offer, must be aware that the public perception now is that they deserve to feel our wrath

Read more

I am loyal. Make me pay.

An almost frightening development has been creeping into the eCommerce world of late with the advent of online vendors twisting their pricing strategy around based on the data they are gathering about customers.

Read more