These events are a source of constant consternation amongst peers at every company I’ve experienced – every single one. Are they a worthwhile way to gain brand exposure, meet with customer and prospects, and be seen to be relevant with a presence at the Big Shows (include here C-level speaking spots, partner events, technical seminars, […]
“Energy, not time, is the fundamental currency of high performance.” Tony Schwartz
With all the concern about Fake News now (and rightly so) it is not only dangerous to be living in a ‘news bubble’ of solely one’s own views, but also extremely easy to end up there.
I’ve noticed an abundance of errors in public-space advertising lately, and I don’t know if that is because I’m getting older/more pedantic, spending too much time in airports looking around bored or is there a problem with the quality of modern proofreading.
It is often a forgotten requirement of the Marketing Department that crisis management needs to be handled as part of the corporate communications plan.
As I approach the milestone of 501 connections on LinkedIn I started to investigate the reasons behind this limit within the LinkedIn system and the phenomena of the psychological boundary
OK, that was a bit overly dramatic but it is how many professional marketers react, and often the general public too when subjected to really bad marketing practices.
We all make mitsakes.
In this socially aware, 24/7 culture it has become apparent that any companies which makes their customers lives harder, that mess up their customer service, or even just the core business they offer, must be aware that the public perception now is that they deserve to feel our wrath
Anyone who travels, let alone the hard-core road warriors, will be aware of the never-ending growth of the loyalty programmes