From the blog

Oops! I made a mitake.

I’ve noticed an abundance of errors in public-space advertising lately, and I don’t know if that is because I’m getting older/more pedantic, spending too much time in airports looking around bored or is there a problem with the quality of modern proofreading.

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OK, that was a bit overly dramatic but it is how many professional marketers react, and often the general public too when subjected to really bad marketing practices.

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When Bad things go Good

We all make mitsakes.


In this socially aware, 24/7 culture it has become apparent that any companies which makes their customers lives harder, that mess up their customer service, or even just the core business they offer, must be aware that the public perception now is that they deserve to feel our wrath

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