Loyalty and retention
Arriving at Trend Micro, tasked with creating a Marketing & eCommerce department for the B2B & B2C Internet Security divisions
02-UK: Beyond the Security App
Not so much a case study, this is a white paper I wrote for Telefonica (specifically O2 in the UK), as they struggled with the concept of how to persuade customers, both old and new, that they needed the new O2 smartphone security app.
The Banking Experience
This is a white paper that I wrote while working as a Principal Consultant at Infosys. The client was a multinational Financial institution who were looking for help with how they engaged with the general public and how to evolve high-street consumers into online advocates.